New Technology in Business Communication

A flyer is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. In the 2010s, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-colour circulars. lists three "standard" sizes for club flyers: 8.5 inches by 11 inches, 8.5 inches by 14 inches and 11 inches by 17 inches. Of the standard club flyer sizes offered by, only the 8.5 by 11 size is also offered by as its “Jumbo” size.

It is generally an A4 size paper and is mostly used for small- scale marketing often covering a small region. Flyers are still considered to be a cost effective way to reach to a large customer base. Since flyers hold the audience's attention for a trivial span of time, it has to be designed in an eye catching manner.